This week, our sales director, Lionel Delbart, flew to the United States, accompanied by our Blanche de Liège Rosée. This trip is of paramount importance for the Brasserie de l’Abbaye du Val-Dieu, marking a major step forward in the international development of our Abbey beers.

What was on the agenda? Nine contracts signed: one in San Francisco and eight more to come in Los Angeles. A real success that places our brewery at the top of the list of Belgian companies that have concluded the most deals as part of the Belgian economic mission to California.

However, the beer consumption market (both pilsners and speciality beers) is in overall decline in Belgium and abroad (-20% over the last fifteen years). ‘For us, it’s the opposite,’ says Lionel Delbart. Our network of partners is constantly expanding, whether in the HoReCa sector, retail or exports. As a result, our Val-Dieu beers are now available in 26 countries around the world!